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Digital Marketing

SEO, paid ads, social, content and email run as one funnel — with a monthly report that shows traffic, leads and cost per lead, not vanity metrics.

Channels we run

  • SEO — technical fixes, on-page optimisation, content targeting real search demand, and local / Google Business Profile.
  • Google Ads / PPC — Search, Performance Max and remarketing, structured around your actual profit margins.
  • Meta & LinkedIn ads — audience building, creative testing and lead-form or landing-page campaigns.
  • Social media management — a content calendar, design, scheduling and community responses.
  • Content marketing — blog articles, landing pages and lead magnets that support SEO and sales.
  • Email & WhatsApp — welcome flows, nurture sequences and broadcast campaigns to lists you own.

What is included every month

DeliverableDetail
Strategy & planA rolling 90-day plan with the month's priorities and targets.
ExecutionCampaign builds, content production, design and publishing across the agreed channels.
Tracking setupGA4, Google Ads and Search Console conversion tracking, plus call / form / WhatsApp attribution.
OptimisationWeekly checks on spend, keywords, creative and landing pages — budget moves to what works.
Monthly reportTraffic, leads, cost per lead, channel breakdown and next month's plan — in plain language.
Review callA 30-minute call to walk through results and agree priorities.

How we start

  1. Audit (week 1) — website, analytics, past campaigns, competitors and search demand. You get a written findings document.
  2. Foundation (weeks 1–2) — fix tracking, tidy the Google Business Profile, correct on-page SEO basics, set up conversion goals.
  3. Launch (week 2–3) — first campaigns and content go live against a defined budget.
  4. Iterate — from month two the monthly cycle above takes over; we hold or grow spend based on cost per lead.
Ad spend is paid by you directly to Google / Meta and is separate from our management fee. We never mark up media.

What we will not do

  • Promise a #1 ranking or a fixed number of leads — no honest agency can, and we will tell you what is realistic for your market and budget.
  • Buy followers, run engagement pods, or report on impressions as if they were results.
  • Lock you into a long contract. Retainers run month to month with 30 days' notice.

Reporting & ownership

All accounts — Google Ads, Analytics, Search Console, Meta Business, email platform — are created under your business and you keep admin access. If you ever leave, everything stays with you, including the data and the content produced.

Spending on marketing without a clear return?

Send us your website and current channels. We will audit them and come back with a 90-day plan and a realistic cost-per-lead estimate.

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